$1,000/month
Positioning, landing page, Google and Meta campaign management, tracking, lead review and monthly reporting.
Grow Your Law Firm with Google & Meta Ads to Drive Qualified Leads at an Increasing Pace Each Month
A focused landing page, Google Search Ads, Meta Ads and a lead qualification tracking & feedback system—built as one accountable system for law firm growth.
22 leads. 3 signed cases. First 30 days.Personal injury attorney, Texas
Daniel GillenMarketing for Attorneys
Let's Grow Your Law Firm
First month results
22 leads. 3 cases signed. One month in.
A Texas personal injury attorney came to us with no paid campaigns running. Thirty days later he had 22 tracked leads and three signed matters.
“I've been using Cato Marketing for one month now. In that time I've already procured 22 leads and three of them have converted. I find them fast, reliable and effective.”
Results vary by practice area, market and competition. This reflects one firm's first month.
Why it hasn't worked yet
You've probably tried this before.
Most firms we speak to aren't new to paid ads. They've tried, spent real money, got nothing worth having, and quietly stopped. Almost always for one of four reasons.
The agency had never run a law firm funnel.
They were good at ecommerce, or dentists, or local trades. A $15,000 matter with a six-week decision cycle doesn’t behave like a $40 checkout, and the campaign was never built as though it did.
The campaign was optimized for leads, not qualified leads.
This is the expensive one. Tell Google to find you form fills and it will get extremely good at finding people who fill in forms—and no good at all at finding people who hire you. Volume goes up. Signed matters don’t move.
The traffic was sent to your website.
Your homepage has nine navigation links, six practice areas and an about page. It’s built for someone who already knows you. A stranger clicking an ad at 11pm needs one page, one problem, one next step.
Meta was never properly tried.
“Facebook doesn’t work for lawyers” nearly always means Facebook was never set up to work for lawyers. Boosted posts aren’t Meta advertising.
If more than one of those sounds familiar, the channel wasn't the problem.
What we do instead
Four parts. Each one fixes something.
A dedicated landing page
Not your website. One page, one legal need, one market, one next step. Built to be the only thing on screen when someone decides whether to call you.
Google Search Ads
We meet people at the moment they’re actively searching for a lawyer. Built by a team that has run these campaigns for law firms specifically—family, commercial, IP, immigration and PI.
Meta Ads
Properly built audiences and creative, not boosted posts. This is where firms find the matters that were never going to type your practice area into Google.
Qualified-lead tracking
Every call and form traced back to the ad, keyword and page that produced it—then fed back to Google and Meta so they optimize toward signed cases instead of form fills.
What it costs
$1,000 a month. Plus your ad budget.
$2,000–$3,000/month to start
Paid directly to Google and Meta. Your budget, your account—never marked up.
After the first month we look at what came in and what it cost. If the leads are landing and the numbers support it, we scale the ad spend. If they're not, we fix the campaign before you spend more on it.
- Month-to-month
- No notice period
- No setup fee
What happens next
From call to
live campaign.
- IWeek 1
Go live
The ads, landing page and lead qualification system go live.
- IIWeek 2
Regular lead flow
Regular leads are coming in by phone and form, with every one tracked to its source.
- IIIWeek 3
Optimize for good leads
The system starts optimizing against the leads your team marks Good.
- IVWeek 4
First cases signing
We should start seeing the first cases signing.
Lead quality
Your paralegal spends thirty seconds a lead.
Every call and form submission is traced back to the campaign, ad, keyword and page that produced it.
Your paralegal marks each one Good, Bad or Closed Case, and adds the matter value when you sign one. Thirty seconds, in a browser tab.
That does two things. You see exactly which keywords are producing signed matters and which are producing tire-kickers. And those outcomes feed back into Google and Meta, so the platforms start hunting for more people like your last three clients—instead of more people who fill in forms.
It's the difference between knowing you got 22 leads and knowing which three became cases.
Practice areas
We start with one. You can add more.
A divorce inquiry and a commercial dispute need different pages, different keywords and different language. Running them as one campaign dilutes both—so we launch with a single practice area and prove it works.
Once it's producing, we add the next one.
- Family & divorce
- Business & commercial
- Litigation & disputes
- Trademarks & IP
- Personal injury
- Immigration
- Other defined areas where the matter value justifies the spend
Client evidence Attorney testimonials
More attorneys, same pattern.
Law firms across different specialties have trusted Daniel to improve visibility, generate relevant inquiries and support sustainable growth.
“Daniel is superb. He understands online marketing very well and has greatly improved our capabilities in just a few short months, so we are getting many good leads per day. He is thoroughly professional and a delight to work with.”
“Daniel is wonderful. His advertising management has been extremely beneficial in helping my legal practice grow. He is always available for a question and truly wants to see my firm succeed.”
“Daniel has been working with my firm for over a year and has been excellent at developing new leads for our business. I would definitely recommend him—but not to my competitors.”
The Law Marketing Officeof Daniel Gillen
Who you're working with
A small team that only does this.
Daniel Gillen leads the Law Marketing Office, backed by the team at Cato Marketing. We build landing pages, run Google and Meta campaigns, and track which leads become cases—for law firms, and only for law firms.
You deal with Daniel directly on strategy, positioning and the monthly calls where decisions get made. You're not handed to an account executive.
We're marketers, not attorneys. Your firm handles conflict checks, intake and everything that follows the lead. We create and measure the opportunity.
Daniel GillenMarketing for Attorneys
Common questions
Before we begin.
Clear expectations make for better campaigns and better working relationships.
Do we need a new website?
No. The campaign landing page works alongside your existing site. Most of our clients never change their website.
Are you attorneys?
No—we’re marketers who work exclusively with law firms. You stay responsible for compliance with the advertising rules in the states you target, and we build campaigns to fit them.
How fast do results come?
Ads generate traffic the day they launch. Reading them properly takes a few weeks of data—the difference between a pattern and a coincidence. Our Texas client signed three matters in month one.
Do you guarantee cases?
No, and be careful of anyone who does. Demand, competition, budget and your own intake all shape the result. What we commit to is tracking every lead to its source and showing you exactly what your money bought.
What do we have to do?
Respond to leads promptly, and have someone spend about thirty seconds per lead marking it good, bad or signed. That’s the whole ask.
Start here
One practice area. One month. Then decide.
Tell us the work you want more of and the market you serve. We'll tell you whether this fits—and if it does, what the first thirty days look like.
Book a growth review Or email info@catomarketing.co.uk15 minutes. No obligation, and we'll tell you if we're not the right fit.